Oleh karena itu teknik-teknik SEO yang mungkin sekarang bekerja dengan baik, belum tentu akan bekerja dengan baik pula di lain waktu atau masa yang akan datang. Hal ini penting untuk di ingat jika tiba-tiba website anda berubah peringkatnya di mesin pencari tanpa ada alasan yang jelas. Oleh karena itu mengoptimalkan website anda bukan merupakan pekerjaan satu kali, akan tetapi anda harus selalu mencoba, menguji dan memperbaharui teknik SEO yang anda gunakan.
Algoritma google dapat di pecah menjadi 2 faktor utama:
- FAktor on-page (kata kunci): faktor kata kunci ini melibatkan teknik bagaimana kapan dan dimana sebuah kata kunci akan di gunakan. ARtinya seberapa baikkah halaman website anda di optimalkan untuk sebuah kata kunci utama anda.
- Faktor Off-page(link): Faktor ini meliputi kualitas dan kuantitas dari link yang mengarah ke situs anda. faktor ini menentukan pentingnya sebuah halaman dan juga terkait dengan google page-rank. faktor link juga memegang peranan penting dalam hal mendapatkan peringkat tinggi, khususnya pada pasar yang kompetitif. Hal ini dapat di jelaskan secar sederhana, yaitu ketika google menemukan halaman web dalam indeksnya yang sama-sama relevan untuk sebuah penelusuran dalam jangka waktu tertentu atau suatu frase dan kata kunci tertentu, kemudian menampilkan hasil tersebut secara Descending (tinggi ke rendah) pada halaman hasil pencarian (SERP).
kata kunci atau frasa yang di gunakan oleh pengguna mesin pencari untuk menemukan suatu informasi yang spesifik secara intrinsik berhubungan dengan istilah pencarian. kebanyakan pengguna internet mengetikkan 2 sampai dengan 5 kata pada mesin pencari untuk menemukan apa yang mereka cari. Dalam hal ini google akan menganalisa semua halaman di dalam indeksnya dan daftar-daftar halaman yang mengandung kata kunci yang relevan dengan pencarian.
setiap halaman web biasanya terdiri dari 2 kata kunci yang lebih sering diulang daripada bagian lain dari seluruh halaman web.
Kata kunci ini mendefinisikan "tema" dari sebuah website. selain itu google juga menganalisa situs lain yang berisi link ke situs anda. Semakin banyak situs yang berisi link ke website anda, maka peringkat website anda di mesin pencari juga akan semakin bagus.
Faktor Off-page
Faktor ini berkaitan dengan google page rank. Google mencari link yang berada di situs lain yang mengarah ke website anda. Google percaya jika sebuah website memiliki link yang banyak dari website yang lainya dan mengarah ke website anda, maka website anda akan di anggap populer dan bagus oleh google.Oleh karena itu semakin banyak link di website lain yang mengarah ke website anda, maka akan semakin populer website anda. apalagi jika website tersebut juga mempunyai pagerank yang tinggi.
Pagerank ini di peroleh setelah membandingkan setiap halaman yang satu dengan halaman yang lain di google indeks, dan halaman tersebut terdiri dari jutaan. perlu di ingat bahwa pagerank bukan merupakan faktor dari penggunaan kata kunci atau frase di website anda.
Nah sekian dulu, dan selamat praktek dan mencoba.. semoga bermanfaat.
Mungin anda tertarik untuk membaca:
19 cara mendatangkan traffic
Pengunjung gratis dari google
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